As a homage to my recently-completed mashup on creativity through remixing, I wanted to briefly look at the art of musical remixing, editing or recreating a sound different from an original version. What I’d like to do here is to note the differences between an original music video and the remix, and perhaps decipher why artists remix their own work and find out how fans have taken the lead in the art of video remixing.
In December of 2013, Beyoncé changed the game by not only releasing her entire album on iTunes without a debut single release or promotion, but turning her eponymous fifth studio album into a visual album, meaning each song was accompanied by a music video. We aren’t talking a standard green-screen music video where Beyoncé stands in front of a camera and belts out a soon-to-be hit such as “Pretty Hurts”, “XO” or “Drunk in Love”, but she went on location for each music video (17 in total), from Coney Island, New York to Rio de Janerio. Even the dancers featured in these videos had no idea what they were getting involved in and told TMZ that Beyoncé’s handlers confiscated their cell phones and other communication devices, even requiring them sign strict confidentiality agreements. This is what Beyoncé had to say about the album:
“I see music. It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion — a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”